Branding &
Social Media Strategy
HelpQuímica needed a clearer, more engaging presence to connect with students. I led a full rebrand—creating a new visual identity, tone of voice, and content strategy focused on making chemistry more accessible and fun. I designed easy-to-use templates, planned regular posts, and developed educational content that sparked curiosity. The results? A stronger brand, 2K+ new followers, and an 85% increase in engagement.
Multi-Platform Campaign
I led the planning and execution of a festive multi-platform B2B campaign designed to grow an email list through 12 free legal resources delivered over 12 days. The strategy combined short-form videos, custom visuals, daily emails, and automation tools like ManyChat to drive organic engagement. The result? 427 leads generated across platforms with a 78.6% click-through rate via chatbot.
Content &
Social Media Strategy
This project turned a passive legal audience into an engaged, converting community across Instagram, LinkedIn, and Facebook. By repurposing webinars, books, and blogs into short-form videos, carousels, and downloadable resources, the strategy led to a 100% boost in Instagram interactions, a 332% increase in link clicks, and over 1,000+ new leads through strategic content and campaign integration. Automation and AI tools streamlined production and email nurturing, while a cohesive visual identity strengthened brand credibility and recognition.
Transforming Blog Posts into Lead-Generating Resources
Turned 25 blog posts into premium lead magnets with enhanced visuals, expanded insights, and strategic CTAs. Designed downloadable PDFs, landing pages assets, and social assets to support visibility across channels. Resulted in a 237% increase in leads and a 40% boost in engagement.
Cinema Commercial: Rebranding with Visual Impact
Led the concept, production, and execution of a commercial campaign for a cinema advertising company in the middle of a rebrand. Developed high-impact video content, secured licensing with studios like Warner Bros, and delivered cross-platform formats (cinema screens, concessions, social media). The campaign reached over 517K viewers across 23 cinemas, elevating brand perception and driving new advertiser interest.
Content &
Course Production
As a freelancer, I worked with Worldpackers to turn travel experiences into powerful learning tools for a global community. I created SEO-optimised blog posts, produced engaging educational videos, and developed materials to support both travellers and local hostels. With over 1,000 travellers reached, this project combined storytelling, strategy, and multimedia content to empower conscious travel.
Creative Personal Projects
From building a bilingual website from scratch to launching a YouTube channel, self-publishing a book, and creating an Etsy store for digital products—this portfolio is a celebration of creativity in motion. Each project reflects my passion for storytelling, design, and empowering others to express their ideas with clarity and heart. Over time, these initiatives have become not just a creative outlet but a space for experimentation, learning, and community building.
Skills in Action
Social Media & Content Strategy
Crafting and repurposing content that connects, engages, and turns followers into loyal customers.
Creative Project Management
Bringing ideas to life—managing workflows, keeping projects on track, and ensuring consistency.
Branding & Digital Identity
Helping businesses shape their voice, build strong visuals, and create lasting impact.
Marketing & Audience Growth
Blending strategy, creativity, and automation to attract, engage, and grow communities.
Creativity & Tech
Exploring new tools and trends to enhance content, storytelling, and digital experiences.
Ready to take your social media presence and content to the next level?
Let’s work together!
Contact me to discuss your project needs and get a quote. (:
Not sure what you need?
Send me an email and we can discuss how I can help you!