A selection of projects that show how I combine strategic communication, creative production and practical delivery across social, email, content, campaigns and multimedia platforms.
Content Systems & Audience Growth
A social media revamp for a leading education and careers platform, focused on improving engagement, streamlining workflows and supporting content growth. I developed a clearer content system, supported automation through ManyChat and SocialBu, and helped balance brand, lead-generation and partner content across platforms. Working with the internal team, I also created templates, KPIs and workflows to make collaboration more consistent.
The project strengthened the brand’s social media operation, supported several high-performing posts, including one that reached over 2.9 million views on Instagram, and helped grow the community from 16K to 22K followers in five months.
Content Strategy & Community Growth
HelpQuímica needed a clearer, more engaging presence to connect with students. I led a full rebrand, creating a new visual identity, tone of voice and content strategy focused on making chemistry more accessible and fun.
I designed easy-to-use templates, planned regular posts and developed educational content that sparked curiosity. The result was a stronger brand presence, 2K+ new followers and an 85% increase in engagement.
Resource-Led Lead Generation Campaign
I led the planning and execution of a festive multi-platform B2B campaign designed to grow an email list through 12 free legal resources delivered over 12 days.
The strategy combined short-form videos, custom visuals, daily emails and automation tools like ManyChat to drive organic engagement. The campaign generated 427 leads across platforms, with a 78.6% click-through rate via chatbot.
Content &
Social Media Strategy
This project turned a passive legal audience into a more engaged, converting community across Instagram, LinkedIn and Facebook. By repurposing webinars, books and blogs into short-form videos, carousels and downloadable resources, the strategy supported a 100% boost in Instagram interactions, a 332% increase in link clicks and 1,000+ new leads through strategic content and campaign integration.
Automation and AI tools helped streamline production and email nurturing, while a cohesive visual identity strengthened brand credibility and recognition.
Transforming Blog Posts into Lead-Generating Resources
Turned 25 blog posts into premium lead magnets with enhanced visuals, expanded insights and strategic calls to action.
I designed downloadable PDFs, landing page assets and social assets to support visibility across channels. The project resulted in a 237% increase in leads and a 40% boost in engagement.
Cinema Commercial: Rebranding with Visual Impact
Led the concept, production and execution of a commercial campaign for a cinema advertising company during a brand refresh.
I developed high-impact video content, supported licensing with studios including Warner Bros, and delivered formats for cinema screens, concessions and social media. The campaign reached over 517K viewers across 23 cinemas, elevating brand perception and supporting advertiser interest.
Content &
Course Production
As a freelancer, I worked with Worldpackers to turn travel experiences into learning resources for a global community.
I created SEO-optimised blog posts, produced educational videos and developed materials to support both travellers and local hostels. With over 1,000 travellers reached, this project combined storytelling, strategy and multimedia content to support conscious travel.
Creative Publishing & Personal Projects
From building a bilingual website from scratch to launching a YouTube channel, self-publishing a book and creating an Etsy store for digital products, these projects reflect my passion for communication, storytelling and creative experimentation.
Each project became a space to test ideas, develop new formats and create resources that help others express their ideas with more clarity, confidence and creativity.
Skills in Action
Strategic Communication & Content Strategy
Shaping messages, content pillars and audience journeys that help brands communicate with clarity and purpose.
Campaign Planning & Delivery
Turning ideas into structured campaigns, managing workflows and keeping content aligned across channels.
Multimedia Content Creation
Creating copy, visuals, videos, PDFs, templates and digital resources that bring ideas to life.
Audience Growth & Engagement
Using content, community, automation and insights to attract, engage and grow the right audience.
Creative Systems & Digital Tools
Exploring tools, workflows and AI-supported processes to make content creation more efficient, consistent and creative.
Ready to bring more clarity, creativity and structure to your content?
Let’s talk about your next campaign, content project or digital communication challenge.
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Send me an email and we can discuss how I can help you!